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CLANPLAY (Gaming)
World’s first marketplace for services inside games (In-Game Actions)
Token Sale: 1 JUL | Goal: EUR 20,000,000 | Website | Whitepaper |

Token Sale Hard Cap: 20M EUR
Token Sale Soft Cap: 2M EUR
Pre-sale Start Date: Jul 01, 2018
Pre-sale End Date: Aug 26, 2018
Token Symbol: Good Game (GG) Token
Token Type: ERC20
Token Distribution:
35%-44% (including bonuses) sold in the ICO; 16%-25% for token reserve and marketplace liquidity; 13% in 2-years vesting for current and future team members; 3% for the promotion of indie games; 10% for strategic partners, advisors and contributors and 14% for community and ecosystem building.
Proceeds Distribution:
40% R&D; 20% Marketing and Community; 10% Operations; 12% Security; 8% Unexpected; 10% legal and regulatory compliance.
Initial Token Price: 0.067 EUR
KYC: Yes

Participation Restrictions: Americans are restricted
Accepts: ETH, BTC, EUR, USD




Description:
ClanPlay is introducing a new marketplace for services inside games (in-game actions) where anyone can pay players to take actions inside games. The marketplace will create a new meritocratic system where skill in games is financially valuable at large and any awesome gamer, including the +25% unbanked worldwide - can earn by playing!



Before launching the Good Game project, ClanPlay has become the highest rated app for gamers with 4.8 stars rating and 1.5m users. The company was formed 2 years ago and raised equity investments from games industry leaders, as well as government grants for technological innovation.

What makes Good Game a great project?
- ClanPlay has a huge and engaged audience, eager to get paid for actions in games
- ClanPlay has a strong network in the games industry and dozens of game developers wanting to advertise in the marketplace. 5 have already signed up as Future Advertisers, including one unicorn developer
- The marketplace has built-in velocity sinks for all participants, there are intrinsic motivations to stake and accumulate tokens
- The team has unveiled a fully functional prototype
- Unlike most other game-projects, GG will live inside mainstream mobile platforms (since it addresses services and not virtual items) and serve the largest games on Earth


VentureBeat:
https://venturebeat.com/2018/05/30/clanplay-unveils-blockchain-marketplace-for-in-game-actions/
Team:
Leonard Frankel (Linkedin, Facebook) - CEO
Asaf Semo (Linkedin, FB) - CTO
Saar Cohen (Linkedin, FB) - Director of Client Development
Dmitry (Dima) Voronenkov (Linkedin, FB) - Director of Integrations Architecture
Michael Krutoyarsky (Linkedin, FB) - iOS Development Team Leader
Ori Nabarro (Linkedin, FB) - Community Manager
Oleksii (Alex) Shykun (Linkedin, FB) - Backend Developer
Advisors:
Andrey Nayman (Linkedin, FB) - Founder, Tor Group
Henric Suuronen (Linkedin, FB) - Games Entrepreneur & Investor


Features:
Direct Discovery Campaigns:
The Games advertising market is estimated at more than 60 billion USD per year. Unfortunately, these colossal budgets are spent with a handful of giant platforms that share none of it with the users clicking on the ads! The Good Game Marketplace will open up the ability for developers to pay players directly for discovering and then progressively engaging with their games.
The market will further enable developers to pay influencers such as YouTubers, streamers and power players - a share of revenues generated by players brought by them to the game. It is a great opportunity to help these influencers gain adequate rewards for the value they bring to the industry.
Peer to Peer Actions Trading
Players and other interested parties can pay other players for services inside games. Example use-cases are leaders forming a new clan (a team) in a game and offering players (above a certain level) payment for joining and spending time in their clan; or creating rewarded
challenges for existing clan-members to incentivize and engage them onwards. Another example can be aspiring players paying mentors for spectating their match and guiding them through it.
Think how engaging and viral it can be. Say you are a person that cares for 10$ and you’ve just been paid 10$ to join a clan for a week. Would you ever join another clan that doesn’t pay you? No, of course not. And you will go around to all of your friends, to tell them how you’ve just made money playing games!
In a survey administered to more than 1,000 ClanPlay users from various countries, it became clear that there is indeed a demand for compensation for joining a clan, and on the other hand, desire for monetary tools to assist clan Recruitment. More than 3 quarters of players said they would consider joining a clan that pays them, and nearly half of clan leaders who spend money in the game, said they would consider paying a strong player to join their cause!
Cross-game Tournaments
GG holders are given the power to setup action-based tournaments where the prize pool is split between participants. This exciting opportunity opens a whole new world of cross game competitions based on any in-game activity - any action that can be tracked, can be made into a tournament goal. With an automatic identification of winners and allocation of prizes and where tournaments can run across games and even, across platforms.
Think of the exciting opportunities unlocked in creating game triathlons where multi-talent teams would compete in a match that could span across Hearthstone, Fortnite and CS:GO for example.
Discovery for Indie Developers
Indie developers that operate mostly underfunded are unable to cover the high costs of constantly acquiring players for their games; they rely on organic discovery and platform featuring in either the Apple Appstore or on Google Play. With close to 60,000 applications released every week to the mobile stores, getting a weekly spotlight among approximately 500 featured apps (across all categories and collections) is an elusive goal. Most developers cannot get the attention of the app stores teams and will never get their games featured.
ClanPlay aspires, along with fulfilling its financial goals, to contribute to the further development of the games industry by allocating a small portion of the tokens created towards promoting indie games, providing them with a valid and very relevant, source of discovery.


Timeline
1. September 2016 – Company formed
2. July 2017 – Received government grant for technological innovation
3. Nov 2017 – Good Game Marketplace research initiated
3. April 2018 – ClanPlay featured by Supercell inside Clash Royale (https://twitter.com/ClashRoyale/status/986619136003526656), reaches 1.5m users
4. May 2018 - Released Whitepaper, Unveiled marketplace fully functional prototype at Kin Hackathon (https://www.youtube.com/watch?v=FCns9ED1vz4)
5. June 2018 – Pre-sale starts, 5 game developers join as Future Advertisers
6. Q3 2018 – Private sale, Good Game tournaments for Clash Royale to launch for ClanPlay users
7. Q4 2018 – Peer to Peer services trading launch, GG to trade on 2-3 exchanges
8. Q1 2019 – Direct Discovery Campaigns to launch, 20-30 game developer advertisers, support 3rd party Authorization Nodes, GG to trade on 4-6 exchanges
9. Q2 2019 – Marketplace to become a standalone platform, Peer to Peer contracts decentralized, GG to trade on 6-9 exchanges
10. Q3 2019 – Direct Discovery Campaigns decentralized, Real-world items shop, GG to trade on 8-12 exchanges
11. Q4 2019 – GG Tournaments decentralized, 50-100 top games supported, GG contracts monetization SDK, GG to trade in 10+ exchanges